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Digital printing gives opportunities for innovative marketing and the levels of security needed to protect brands. It also reduces supply chain costs, because of benefits like low minimum order quantities and easy last minute customisation.
Investment is growing rapidly in both HP Indigo* and UV inkjet* technology because brands and label converters gain entirely new levels of flexibility. As the developer of the widest range of HP* certified products, Avery Dennison has the expertise needed to ensure maximum benefits from all major digital printing presses:
The operational and marketing benefits of digital are compelling, and users are seeking the best possible image quality from their investment in HP Indigo* and UV inkjet* presses. The fact is that exceptional quality levels are achievable using digital print. However, results vary greatly depending on the label used. Avery Dennison has the experience and the portfolio needed to give the very best outcomes for label converters and brand owners alike. Special topcoats deliver outstanding image quality compared with conventional materials, and a comprehensive range of adhesives and liners allows precisely the right product to be chosen for a particular application.
Along with highly targeted marketing and rapid production, digital presses can deliver superior brand protection using variable data printing. Counterfeiting losses globally are huge, and the size of the problem means that brand owners are very actively seeking ways to keep one step ahead. Digital printing offers better security performance than most alternatives including holograms, bar codes, watermarks and many other strategies.
Security features can be textual, graphic or pattern-based, visible, invisible, machine readable, database-driven or randomly generated, and in monochrome or colour. They can be applied to a whole batch or an individual item.
HP Indigo has long led the way in digital printing but UV Inkjet* is rapidly emerging as a productive alternative for many applications. Whatever the technology, Avery Dennison provides products that ensure excellent results.
* The aforementioned trademarks are owned by their respective brand owners.