The ability to turn heads in store means success or failure for personal care, home care and cosmetics products. For many brands, especially in personal/oral care and cosmetics, a premium look is essential.
Shelf impact becomes ever harder to achieve as new packaging and labelling ideas become first familiar and then mainstream. That’s why constant innovation is essential. Avery Dennison works closely with both converters and brand owners to create the new, high impact ideas and products that can achieve real product differentiation.
Avery Dennison products give outstanding performance on squeezy tubes, trigger packs, unusual shapes, bottles and tubs. From luxury beauty care products through to household aerosols and cartons, we have the options needed to differentiate for value.
We also have the experience needed to understand the challenges facing converters and brands: you can depend on us for rapid consultation, design expertise, reliable products and a can-do approach to whatever your marketing needs might be. That includes the ‘extras’ such as anti-counterfeiting measures and sustainable facestocks and liners.
Traditional buyers are being joined by fast-growing sectors such as men buying cosmetics, children buying their own products, new skin-care products and purchases from a whole spectrum of price-sensitive customers. The challenge lies in talking effectively to each segment, promoting the product qualities that will prompt a customer to make one choice over another.
Many purchases in home and personal care are made on impulse, and self-adhesive labelling gives you the levels of look and feel needed, giving you stand-out shelf impact and allowing new product messages and options.
Premium labels are useful only if you can depend on them for consistent performance. Our self-adhesive labels achieve far more than obvious functional benefits such as clarity, conformability, squeezability and water-resistance. Production line flexibility and the ability to cope with unusual shapes allows brands and converters to cope far better with shortening product lifecycles. Multi-version products are made easier by fast roll changes and FassonŽ materials offer faultless print and conversion with easy automatic high-speed labelling.
Find out more about Avery Dennison personal and home care products.