A label is the single most important factor in many wine purchases. It can define a wine’s entire identity – the label is often the only way for an individual product to stand out from a crowded shelf.
As wine buyers and wine producers have changed, so have wine labels. Both traditional and innovative labels must stimulate interest, project a feeling of quality and reassure consumers that they are making the right choice. All at the right cost. With a growing array of wine makers from different regions, the label has never carried more weight.
Avery Dennison networks extensively with key industry stakeholders. The technologies we have developed to meet their needs are crucial, because ongoing innovation represents choice and growth. For example, wineries are increasingly switching to self-adhesive labels, and using film liners for reliable high-speed processing. Bottle labels can now be multi-part, and almost any size or material. There are even growing numbers of PET bottles. Find out more about the technologies we use.
Our technical brochure for wines [PDF 1.7MB] is a useful summary of how self-adhesive labels can be exploited and our team is always happy to talk through any specific requirements.
You can also download the CETIE guide [PDF 743KB] (International Technical Center for Bottling and related Packaging) to Self-Adhesive Labelling (PSL) standards on bottles. Avery Dennison made a significant contribution to this guide – the section entitled ‘A practical guide on self-adhesive labelling on glass bottles and jars’.
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Wine labels follow an enormous range of conventions, both explicit and unspoken. Avery Dennison has the experience needed to work closely with label designers, making sure that you have the platform and the production choices that can transform brand messaging. See our lifestyle label collection including the traditional ‘rich’ range for wines with heritage; our contemporary ‘cool’ labels using the latest innovations; and our ‘pure’ range for natural elegance.
Global presence, speed of service and outstanding technical advice makes Avery Dennison the ideal wine and spirits partner. We have more experience, more ideas and better support than any other label supplier on the market today.
Aqua Proof Orion, the new, high performance label has been created specifically for products where image is critical, such as champagne, cava, prosecco and spirits. Read more . . .
The demands placed on bottle labels are high. A typical label needs to stick reliably and at high speed; cope with a particular bottle material and coating; resist abrasion and fungal growth; and sometimes survive immersion in an ice bucket. Read more . . .
Cane Fibre Paper White offers wine labellers eco-friendly production together with outstanding conversion performance and the quality of finish needed. Read more . . .
Adhesives that are available only from Avery Dennison underpin the success of the Fasson® wine label range. Expert advice from our technical engineers is always available for those clients who want to tailor performance parameters for specific applications. Read more . . .