Bottled beers and beverages have to achieve the very highest shelf impact. Impulse buys are driven by image and label quality, and nothing compares with what is possible using self-adhesive labels.
Leading brewers and manufacturers are rapidly turning to self-adhesive labels – and especially filmic labels. Brand owners have moved to self-adhesive films to achieve a ‘clean, contemporary and sophisticated look’.
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Self-adhesive labels give far greater creative scope, including the important no-label look, which is now possible with frosted and matt bottles too. Labels of any size and design can blend seamlessly with the substrate, taking packaging and brand messages to an entirely new level. Finally, lightweight films, economic bottles and high performance adhesives can significantly improve both costs and recycling credentials.
Avery Dennison labels for the beer and beverage industry use self-adhesive filmic and paper label materials in combination with liners and adhesives to ensure outstanding brand results with both returnable and non-returnable bottles:
Read more on the benefits offered by self-adhesive beer and beverage labels.
Our self-adhesive range gives beer and beverage producers almost every imaginable option, from pasteurisation-resistant clear-on-clear films, to metallised papers, through to speciality mix-and-match solutions. Choose and find out more about self-adhesive products.
Highly unusual bottle shapes are now achievable using highly conformable filmic labels. San Benedetto* was using a polypropylene-based roll-fed shrink label for its Batik* brand, but this allowed only up to an 8% shrink ratio. We were able to help them transform impact with a new film, Polyphane™ Fit STS, which offers up to a 50% shrink ratio. Read how the new bottle performed [PDF 484KB].
Research and development lie at the heart of the Avery Dennison brand and we work closely with clients to develop the products and the looks they need. Find out more about our wash away label and our washable label for Polyethylene terephthalate (PET) containers.
Read more about specific and successful projects in our beverage labelling case studies [PDF - 569KB].
* The aforementioned trademarks are owned by their respective brand owners.