Major opportunities with decorative labels have opened up in both traditional channels and new channels, as decoration trends spread rapidly via the media and as interior decorations are renewed more frequently.
Labels offer consumers a quick and low-cost way to transform the appearance of a living or working space. Avery Dennison labels meet the need for high quality personalisation/customisation, and they cater for all sizes, colours and designs. Crucially, our labels also meet green criteria when required, if designers are looking for alternatives to PVC.
Applied manually, decorative labels have to be easy to use. They must be able to cope with a wide variety of surfaces including paint, tiles, furniture, glass and wood – and long term performance has to be considered carefully, either with regard to ease of removal or lasting impact.