Retail environments depend critically on labelling – both for functional uses such as product identification, error corrections and price reductions; and for highly visible promotions, including coupons.
Matching a label to the individual requirement means using a face stock with the right physical properties and appearance alongside an adhesive that will perform well. Applications include anything from a vibrant holographic marketing label with a long-term removable adhesive down to a short-term colour-matched opaque label that resists removal. Avery Dennison meets the entire range of retail needs, with excellent performance and image quality.
Labels can deal effectively with small mistakes on packaging, and they also allow cost-effective packaging in different languages. Good opacity prevents interference from underlying barcodes, and face stocks and adhesives must be able to cope with the widely varying demands of particular applications. Our product range includes highly opaque overlabelling options, excellent colour-matching for pricing/offer information and also labels suitable for peel-and-win games.
Small run tags, collars and peel-and-redeem coupons are increasingly used for promotion campaigns. Pharmaceutical products are also driving leaflet demand. Avery Dennison Fasson R0010 is designed to dispense without tack on the reverse, allowing production of many different item types on conventional presses.
Originally used in security applications, holographic labels are widely used for decorative purposes now that costs have fallen. A wide range of patterns is available, along with premium PET stock for maximum impact.